Thursday, October 26, 2017

Murphy's Law of Optics

Democrat Phil Murphy is comfortably ahead of Republican Kim Guadagno in the polls for the New Jersey gubernatorial campaign, and right now it's a better-than-even bet that he'll win.  But he's chancing it a bit. 
This past weekend Murphy, running as a populist, appeared with noted non-populist Hillary Clinton at an expensive fundraiser in the town of Harrison, just outside Newark.  Being seen with a Democratic presidential nominee who didn't win the White House but still won New Jersey handily may seem to make sense, but no one saw Phil and Hill together, as the fundraiser was closed to the press.  While that was going on, Guadagno was going to fall festivals to talk to voters - i.e., the people, whom the Republicans haven't represented very well in the past few decades.  But who do you think had the better optics?
Note to Murphy:  Don't coast!  Close the sale!  And get a good photographic opportunity while you're closing it!   

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