As you may have heard ,the spinoff of MSNBC from NBC News and COmcast is just about complete, and what used to be called MSNBC for merely thirty years is to be known as MS NOW.
MS Now? Nah, not now. Maybe later . . .
A weblog from Steven Maginnis offering opinions and thoughts on just about anything
As you may have heard ,the spinoff of MSNBC from NBC News and COmcast is just about complete, and what used to be called MSNBC for merely thirty years is to be known as MS NOW.
MS Now? Nah, not now. Maybe later . . .
I'm done with MSNBC.
I never did. In that time I was still recording (but not watching) MSNBC shows, I started contemplating how Joe Scarborough and Mika Brzezinski had told viewers how Trump was a fascist and then tried to make nice with him, how the prime-time hosts had conditioned viewers into expecting a Kamala Harris victory in November, how Lawrence O'Donnell had had Simon Rosenberg on repeatedly to mindlessly reassure us how Harris was winning - "I'd rather much be us than them" - how Michael Steele dismissed Bernie Sanders' call to get big money of of the Democratic Party as irrelevant, how David Frum was kicked off "Morning Joe" for his joke about Fox News, how the Reverend Al Sharpton's National Action Network received contributions from the Harris campaign before conducting with Vice President Harris a softball interview that was less of an interview than a conversation, how MSNBC pundits who had been praising the Democrats for a great campaign the day before the election suddenly started excoriating the Democrats for a lousy campaign the day after the election, how Scarborough, after having said in the spring that President Biden was at the top of his game, then, after Biden's early-summer debate with Trump, decided that Biden was through . . . and then I remembered that Jen Psaki, President Biden's first White House press secretary, turned on her former boss after the debate and joined the decades-long Washington parlor game of always writing off Biden when he was at his low points instead of giving him the benefit of the doubt after he blew his debate with Trump.
That was it. I not only deleted the backlog of MSNBC shows I'd already recorded, I canceled all future recordings. It also became apparent that I was not so much getting news from the cable news channel as I was getting commentary that was accurate in pointing out Trump's failings as a human being but dead wrong in conveying the progress of the 2024 presidential campaign and what the voters were concerned about. Though, I do recommend MSNBC as a new source if you want to get your mind off foreign events. In 2024, there was barely a mention of the strains in the British economy that led to the Tories' defeat in the elections in the U.K., no coverage of the issues in France that didn't involve Notre Dame Cathedral, and nothing about the economic struggles in Germany. I also have a feeling that part of the reason I was so surprised by the fall of Assad in Syria was because there hadn't been much talk about Syria on MSNBC.
I've since returned to watching BBC World News America, having sworn off American mainstream legacy media - even the PBS NewsHour, whose arts and culture stories always seem to be about hip-hop and whose Monday pundit panel of Amy Walter and Tamara Keith can't stop laughing and joking about everything - and I get my commentary from YouTube channels like The Bulwark and Status Coup News. I can't believe anything that American mainstream legacy media says - least of all MSNBC, which had me and others anticipating a politician (a politician that many in the Democratic Party didn't actually like!) making history in becoming the first black female President, only to see Trump become the first former President since Grover Cleveland and the first Republican former President ever to be returned to office . . . and anticipating a California Jew (Douglas Emhoff) becoming the first male presidential spouse to move into the White House only to see the likelihood of another California Jew (Adam Schiff) moving into the big house.
MSNBC can't be spun off from Comcast and wither away soon enough.
Just when you thought the freefall of Joe Scarborough's and Mika Brzezinski's MSNBC morning show couldn't get worse, the couple got themselves in hotter water when they found themselves apologizing to a competitor news channel known for its friendly coverage of Donald Trump.
Conservative author David Frum joked that Pete Hegseth, Trump's pick for Secretary of Defense and the weekend Fox News host with the spell-checker-unfriendly name, has been so drunk that he was too drunk even for Fox News' liking, which doesn't bode well for his fitness for leading the U.S. military. A producer told Frum through an earpiece that his commentary was no longer necessary, and Mika Brzezinski apologized to Fox News for Frum's flippant remark.
Since when does an MSNBC host feel a need to apologize to a rival network that's constantly ridiculing her own? Uhh, when she knows that the incoming President will have your head if she dares let someone bash his favorite "news" channel?
Frum, who's no dope, published a piece in The Atlantic suggesting that fear of retribution is driving editorial decisions at MSNBC these days, and he suggested that Brzezinski's apology was an extension of her and Scarborough's efforts to mend fences with Trump, which they did by going to Mar-a-Lago on November 15 to lick his boots out of fear. Scarborough got upset, claiming that he and Brzezinski went to Mar-a-Lago to get a "read" of Trump as he prepares to return to power.
I think MSNBC has jumped the shark.
In case you hadn't noticed, MSNBC had been squarely behind Joe Biden's re-election campaign right up to the afternoon of June 27, 2024, before the President stumbled, fumbled and just plain flopped in his debate with Donald Trump that night. Eager to separate themselves from the train wreck that was Biden's debate performance, MSNBC commentators - including not only Joe Scarborough but also folks like Jen Psaki, who worked for Biden as his press secretary - pleaded with the the President to abandon his bid for another term, certain that he was going to lose. This was quite different from political pundits like Jonathan Alter and Steve Schmidt (both of whom, in full disclosure, have appeared on MSNBC in the past), who had been saying long before June 27 that Biden should have stood down from a re-election bid much sooner and allowed a primary/caucus contest to determine his replacement. You actually saw MSNBC hosts suddenly turn on Biden like a weather vane in a windstorm as if they had never had faith in Biden from the start.
For the record, I had hoped Biden would decide not to run for re-election right after the 2022 midterms, but when he went ahead, I trusted that he knew what he was doing - and I never believed that his facilities were rapidly failing and that he was being protected by a power-hungry coterie of advisers, as some pundits had suggested. I was more disgusted at both pundits and top Democrats abandoning him without even giving him a chance to recover. And many MSNBC commentators, in a first sign of something being rotten in Denmark, continuously obsessed over Biden's age without considering Trump's clearly obvious dementia.
And then came Kamala Harris. I already mentioned in an earlier blog post last week how the reporting on the Harris campaign was propaganda, but I didn't know just how insidious the influence of Democratic insiders was until I started listening to podcasts with observations from people who know more about the inner workings of MSNBC than I do about how much in bed MSNBC bigwigs were with the Democratic National Committee and the consultant class that rips off Democratic candidates like Harris for telling them what they want to hear. But maybe I should have figured it out myself; in spite of various danger warnings throughout the 2024 presidential campaign, Democratic consultant Simon Rosenberg constantly appeared on MSNBC programs, as well as on his own YouTube channel, repeating the same two meaningless mantras over and over - "I'd rather be us than them." "We're winning, but we haven't won yet."
If some consultant has to keep repeating the same canned lines, it's likely more wishful thinking than thoughtful analysis.
The positive, optimistic reporting and commentary from MSNBC was clearly erroneous. There's nothing wrong with being wrong, but, just as Biden went from being an asset to a liability in the eyes of MSNBC personalities on a Thursday night in June, appraisals of the Harris campaign went from faint praise to damnation on a Wednesday morning as MSNBC commentators who had been applauding the Democrats for running a wonderful campaign were suddenly picking them apart for a cluelessly inept one. It was like someone excoriating Mrs. O'Leary after the Chicago fire for keeping her cow and her oil lantern in the barn together after having told her before the fire that keeping a cow in proximity to an oil lantern was perfectly safe.
The coverage of the whole campaign was all wrong. Although MSNBC did a good job in covering Trump's multiple deficiencies as a candidate, as a politician, as a businessman, and as a human being, it failed to do what was necessary in any election - inform the voters on the issues. Some MSNBC personalities rightfully decried the horse-race aspect of mainstream-media campaign coverage, but its own coverage was more about the stylistic differences between the two candidates than the pocketbook issues affecting the voters. None of what the voters were concerned about showed up in what folks on MSNBC - especially guests who appear on numerous programs at different times - were talking about. Voters not savvy about the issues wouldn't have been much enlightened about the issues, but they would have learned about girl dads and McDonald's photo ops.
And as if all of this weren't dizzying and head-spinning enough, we now learn that the Harris campaign donated $500,000 - in two separate transactions of $250,000 - to the Reverend Al Sharpton's National Action Network nonprofit civil rights group ahead of a friendly interview that Reverend Sharpton conducted with Harris . . . which, by all accounts, would have been a friendly interview even without those donations.
And in case you're wondering why Reverend Sharpton would compromise his journalistic integrity in such a blatant matter, you forget one thing - he's not a journalist. He's a minister and a civil rights activist. But he's not a journalist. He's a public figure who happens to have a show on a cable news channel.
Right, I have to stop watching MSNBC. In fact, I already have. Like so many others, I have tuned out as I have lost intertest in watching MSNBC for any genuine insight to the mess that is this post-election period. I'm angry about how the channel's personalities helped push Biden out after having stood by him and I'm ticked off at how they gave Harris such favorable coverage only to turn on her once she lost. I'm pissed at how their news coverage of the whole damn presidential campaign was in contrast to what was actually happening. I can't be bothered with them anymore.
Time to go back to "BBC World News America."
Comcast announced that MSNBC, along with CNBC, USA, Oxygen, E!, SYFY and the Golf Channel, will be launched into a separate company. I was going to say that spinning off CNBC - which ostensibly stands for "Consumer News and Business Channel" - and MSNBC is like "The Jeffersons" being spun off "All In the Family," but that would be misleading, because at least those two sitcoms had Norman Lear in common as their creator. And, they both aired on the same network. This spinoff is nothing like that. The new cable company will be completely divorced from NBC News, and therefore the reporting end of the channel will no longer be available to the commentariat end. Comcast is keeping the parent NBC network and its news department. Cable channels simply don't make money for media conglomerates anymore; streaming is the wave of the future.
I've been listening to numerous podcasts since the election, and there seems to be a sense of schadenfreude over MSNBC's sudden collapse in the ratings, and not just because of the Joe-and-Mika debacle. The network built up this narrative that Donald Trump was a mere aberration from the ongoing evolution of American politics and that certain demographics - white women, Hispanic men, politically centrist suburbanites, anti-Trump Republicans (the only anti-Trump Republicans, it turns out, were MSNBC guests) - would hold Trump accountable in the 2024 election and that Kamala Harris would prevail. I myself realized on the morning after the election that this was certainly not the case, and thanks to these podcasters and Comcast's business decision, I have to concede that what MSNBC reported was not reality but the network's interpretation of it - an interpretation as wrong as the parallel universe MAGA Republicans inhabit.
MSNBC has largely fallen into disarray because it has relied primarily on getting access to the Washington Democratic establishment that saw things the way it wanted to, not as they actually were. The information its on-air personalities have gotten from establishment Democrats turned out to be based on wishful thinking more than facts on the ground. In the end, that access is all that mattered, and the alliance between MSNBC and the Democratic National Committee may very well have been the reason both were out of touch with what was going on on the ground with regard to the presidential election in places like, well, all seven swing states.
The conventional wisdom among liberal podcasters is that MSNBC has so long been the television arm of corporate centrist Democrats that those same Democrats, working in tandem with MSNBC's movers and shakers, sabotaged both of Bernie Sanders' presidential campaigns in order to directly help Hillary Clinton in 2016 and Joe Biden in 2020. It's more complicated than that, and this theory dismisses President Biden's progressive accomplishments (building infrastructure, lowering the price of insulin, the CHIPS Act, allowing Medicare to negotiate drug prices with Big Pharma) as well as his own alliance with Sanders. Given how many MSNBC insiders have framed the trajectory of politics, though, it's easy to see how the channel's narrative favored the mainstream Democratic perspective of the issues and the 2024 presidential campaign, presenting on-camera hosts and guests that agreed with each other without getting the perspective of the average voter.
"We were so [into] Harris propaganda that when she lost, viewers were shocked," an anonymous on-air pundit told The Daily Beast. "It turned into one giant circle j--k and echo chamber. If MSNBC wants to be of service to its viewers, they can’t keep them in fantasy land."
Now that Trump has won and we see MSNBC hosts bowing to him to stay relevant, it's hard to see how MSNBC itself can stay relevant. Folks like Nicolle Wallace and Lawrence O'Donnell will continue to call Trump out for his lies and his cruelty, but how much good can they do when the channel will be completely untethered from NBC News and the channel's ratings are already in the toilet thanks to viewers realizing that the idea of President Harris was all a mirage? MSNBC was pretty much the only network that called Trump out during the 2024 campaign while other networks were "sane-washing" Trump's craziness, but who cares when all that matters now is to tread lightly going forward when Trump is once again going to be in charge?
MSNBC made lots of money for its parent company delivering hopeful commentary (reporting? No one watches cable news for actual reporting) in the fight for democracy and against Trumpism, but now MSNBC and other Big Media outlets have turned out to be like the Wizard of Oz - look behind the curtain, and you realize that there's nothing there. Comcast is happy to let go of MSNBC and stop spending so much money for its diminishing returns. When MSNBC - and CNBC, which is less about consumer news and more of a business channel - re-emerge as subsidiaries of a different company, they will most likely have different names, thanks to their divorce from NBC News. But they will both likely share the same fate.
Oblivion.
And rather than wait for MSNBC's spinoff and inevitable demise, I might just stop watching it much sooner. After trying to watch less news earlier in the year, I started watching more of MSNBC over the summer and early fall to keep up with the election campaign. After months of being told that Trump was doomed and that black was white and up was down, I'm ready to declare myself over and out. Time to go back to the BBC.
Well, it seems I'm going once more into the breach.
And - I've actually begun watching "Morning Joe" on MSNBC regularly - mostly for its entertainment value. 😄
What made me wade back into the news media pool? Well, I have to have some knowledge of what's going on in the world. Even if the press only does cover 20 percent of it.
Meanwhile, David Soul, Charles Osgood, Glynis Johns, Melanie, Carl Weathers and Chita Rivera all died in January. And I suspect that Amna Nawaz and Geoff Bennett on the PBS NewsHour could only be bothered to report only one or two of those obituaries. 😠 After all, none of these people were rappers.
Donald Trump recently called MSNBC "MSDNC" as a way of suggesting that the cable news channel is merely an arm of the Democratic Party. He may be right for once.
Not canceled. Demoted. He still remains at MSNBC as an analyst and substitute host. But the loss of his weekend program still sucks.
Hasan spoke truth to power at a time when the Democratic foreign-policy establishment has a hard time absorbing the truth. The Democratic Party is relentlessly pro-Israel and continued to put the onus on the Palestinians, continuing to blur the line between Palestinian civilians and Palestinian commandos - though, to be fair, Vice President Kamala Harris has sought to distinguish between the two in a postwar reconstruction plan for the Palestinian people that she recently outlined. Hasan's fairness and toughness wih regard to the Israelis, though, was obviously too much for Democratic centrists, though many progressives - and reportedly, MSNBC staffers - are unhappy (to say the least) with Hasan's dismissal.
This isn't the first time MSNBC has canceled a host for not towing the Democratic National Committee line. Ed Schultz, you recall, was canceled in 2015 for speaking out so forcefully for Bernie Sanders' presidential campaign at a time when the DNC was tipping the scales for Hillary Clinton to get the Democratic nomination and when many hosts and contributors were showering Hillary with praise, one contributor calling her the most qualified person to run for President since James Monroe two hundred years earlier. Also, Phil Donahue's MSNBC show was canceled in 2003 in the lead-up to the invasion of Iraq just as his dismal ratings were beginning to improve dramatically because of his opposition to the invasion. Three of the four most recent Democratic presidential nominees, when they were in the Senate in 2002, voted to give Bush the authorization to use force to disarm Saddam Hussein. Of those three, only Joe Biden became President.
MSNBC is a clear liberal alternative to Fox News' red-meat Republicanism, and no, a Republican administration wouldn't handle the Israel-Hamas conflict any better. In fact, a second Trump administration would let it or make it evolve into World War III, which is why it's important to stop Trump from regaining power. But if the bosses at MSNBC, whose anchors promote the preservation of democratic values, want to avoid hypocrisy, they shouldn't acquiesce to Democratic (note capital letter) values and promote the Democratic party line on everything. Rather, it should promote more diverse points of view, but that obviously can't happen when someone like Mehdi Hasan gets canned for doing his job as a journalist - seeking the truth.
CNN executives would like to forget, as everyone else has, the existence of CNN+. Ironically, CNN is now airing some of the flotsam and jetsam from that ill-fated streaming service.
Meanwhile, here's something I just found out that happened three months ago - Chris Jansing took over the 1 PM Eastern slot at MSNBC from Chuckles the Clown (also known as Chuck Todd) back in May. I was unaware of that because I've pared my cable-news viewing down to John King's CNN program at 12 PM Eastern and Lawrence O'Donnell's MSNBC program at 10 PM Eastern. (King and O'Donnell are both Boston boys!) This is still welcome news, because I love Chris Jansing and, as you can gather, I can't stand Chuckles the Clown. Chuckles now hosts his "Meet The Press Daily" show on NBC News Now, NBC's free news-streaming service. But if you watch Chuckles on NBC News Now, you'll agree that the service is way overpriced.
But the big news at MSNBC is . . . Alex Wagner has her own show again! 😃 It's on Tuesdays through Fridays at 9 PM Eastern, filling the void left by Rachel Maddow when she went weekly. Starting tonight.
. . . it's Rachel Maddow.
I don't see much of an upside for MSNBC, as Maddow has been one of they network's biggest draws. In light ofthe tough competition from Fox News, she's probably their only big draw. But then, fewer people seem to be watching able news anyway, and all three major cable news channels are going to have to produce a different definition for success. Apparently, Maddow already has.
P.S. I have been an avid watcher of Lawrence O'Donnell's MSNBC program at 10 PM Eastern, but I've had to take a break from watching it because all he's been talking about are guns. I can get that from watching CNN.