Cenk In the Armor

MSNBC is making changes faster than I can keep up with them. They revamped their entire evening schedule literally less than an hour after Keith Olbermann joined the ranks of the unemployed, not only rescheduling Lawrence O'Donnell's televised op-ed magazine but Ed Schultz's show as well. Some MSNBC viewers learned about it later than others, and I'm afraid I'm among those who were not entirely in the loop.

O'Donnell is permanently replacing Olbermann in the 8 PM Eastern slot, although everyone knows that nothing at MSNBC is really very permanent. Ed Schultz - who celebrates his fifty-seventh birthday today, by the way - now broadcasts at 10 PM Eastern, but his show has some blatantly obvious changes. Gone are the call-in and text message polls, the "Psycho Talk" segment that rivaled Olbermann's "Worst Persons" segment for accuracy and hilarity, and the "Rapid Fire Response" segment. I'll miss the last one the least; Schultz would have two commentators on, a liberal and a conservative, and they would respond to three separate topics in the span of five minutes. Sometimes Schultz couldn't get to all three topics; other times he would only have two, and he wouldn't even get to both. Besides, "Rapid Fire Response" sounded too violent, and Schultz was calling it "Rapid Response" in the last two weeks of his show's 6 PM Eastern slot in the aftermath of the Giffords shooting (though the accompanying graphic still used the word "fire" in it).

Ed Schultz recently insisted that his bosses have not told him to tone down his rhetoric. After seeing Ed last night, it's obvious that no one needed to tell him. After Olbermann, folks on MSNBC are going to have to watch what they say . . . very carefully.

And by the way . . . if Ed Schultz is on at 10 PM on weeknights, doesn't that mean he isn't on at 10 PM on Fridays, the time MSNBC begins its useless weekend crime documentaries?

In the meantime, Cenk Uygur, a Turkish-American commentator who, like Reince Preibus, also has a spellchecker-unfriendly name, is taking over Ed Schultz's old time slot. It's not called the "The Cenk Uygur Show" or "The Early Word With Cenk Uygur;" it's just filler for Uygur to occupy for the time being. But Uygur is as sharp and as biting as Schultz is, so I wouldn't be surprised if the 40-year-old "Young Turk" is on his way to bigger and better things.

And so MSNBC is once again re-arranging its chairs even as Fox News maintains a consistent talk show lineup that continues to outperform MSNBC in the ratings. With Olbermann (who also celebrates a birthday today, his fifty-second) gone, the ratings gap will likely continue to be a problem. And while Comcast denies that its takeover of NBC/Universal was a factor in Olbermann's departure, many liberals opposed to the takeover aren't so sure about that.

I was actually lackadaisical toward the Comcast takeover, because I didn't see any difference between that company and General Electric pertaining to NBC/Universal. But Al Franken, the Democratic junior senator from Minnesota, obviously had misgivings about the whole deal, and he said as much. If Olbermann's departure wasn't a result of it, it certainly was an unfortunate coincidence.

In the meantime, Cenk Uygur looks like a star to watch. Lawrence O'Donnell, alas, looks more and more like someone who does his best work behind the camera (as "The West Wing" proved), not in front of it.