Showing posts with label Volkswagen Canada. Show all posts
Showing posts with label Volkswagen Canada. Show all posts

Thursday, September 12, 2019

Golf White North

The good news is that buyers in North America will be able to purchase the base version of the eighth-generation Golf (below).  The bad news that these buyers are Canadian customers.  
Volkswagen Canada was adamant about keeping the base Golf in its lineup when it heard that Volkswagen of America - to which the Canadian division is usually joined to the hip - was thinking of selling only the more expensive GTI and R variants in North America, and Volkswagen AG responded favorably.  As much as I hope that the confirmation of the base Mark 8 Golf for north of the border means we could still get it on this side of the 49th parallel, we might still miss out on the car.  This wouldn't actually be the first time Canada has gotten cars we Americans haven't.  They got a Mercedes hatchback we never got, and Hyundai started selling cars in Canada four years before the brand debuted in the United States; its debut Canadian model was never sold here.  Heck, I remember seeing four-door Honda Civic hatchbacks on a trip to Canada when I was fifteen, when the U.S. got only two-door Civic hatchbacks.
And this wouldn't be the first time that the Canadians get a Volkswagen model that we Americans don't.  They got the Type 3 Notchback in the sixties; we only got the Fastback and Squareback.
It's also noteworthy that nearly three out of every four Golfs sold in Canada is a base model instead of a sport model; the opposite is true here, and Golfs account for only one out of ten Volkswagens sold in the U.S. while they account for one out of four sold in Canada.  It seems like Canada is joining the rest of the world on the base Golf, while the U.S. can't be bothered.  So think of the base Golf as the Paris Agreement of automobiles.
Meanwhile, Volkswagen is expanding its line of SUVs in America, and they now account for 54 percent of all vehicles VW sells here.  I'm pissed off.  I wonder how many other VW purists are pouring out their dinner over this.
There's still hope that the base eighth-generation Golf will still be available in the U.S. for the die-hard VW fans like myself who want one, but it's a slim chance at best.  I doubt that there's anyone at Volkswagen of America who's willing to fight for loyal base-Golf customers as there is in Volkswagen Canada.  I guess I'll have to hold on to my Mark 6 Golf for as long as I can if the base Mark 8 Golf doesn't get here.  And when my car wears out, expect to see me at a VW dealer in the Detroit area.
Specifically, in Windsor, Ontario.        
Buy a car in Canada and bring it back to the States?  It can be done.

Sunday, June 2, 2019

No Golf For Us?

A recent report from Automotive News seems to have confirmed earlier rumors that the next generation - the eighth - of the standard Volkswagen Golf will not come to the United States and maybe not even Canada.  Volkswagen of America is said to have definitively told its dealers that the standard Golf and the Golf wagon are being dropped from the lineup here.
The Mark 8 Golf, shown above at a McDonald's (yes, they have McDonald's over in Europe!) during testing, will be made exclusively in Germany, whereas U.S.-spec Golfs of the seventh generation have been made in Mexico.  It's no secret that Mexican-built Volkswagens cost less to bring over here than German-built VWs - no transoceanic shipping, lower labor costs - and with the GTI accounting for 42 percent of Golf sales in America, it's worth it for Volkswagen of America to import it, but after a brief enthusiasm in the sales charts for the base Golf when it debuted in America in the summer of 2014, sales of that car have plummeted, and Volkswagen of America appears to have decided that the car is so expensive, it's not worth bringing over from Wolfsburg.  And Trump's threatened tariffs on all imported cars isn't doing anyone any favors. 
However, the base Mark 8 Golf  could still come to the U.S., because it turns out that it's the best-selling Volkswagen in Canada. That's right, even Canadians like the base Golf better than we do.  But a source close to Volkswagen of America told Automotive News that "if VW Canada can make a business case for the car, it could continue in the U.S. and Canada."  Continued imports of the base Golf to Canada, therefore, would make in convenient for Volkswagen of America to offer the same car south of the 49th parallel.  Volkswagen of America and Volkswagen Canada have traditionally acted in concert with each other, so this is a positive development in an otherwise depressing story.
In the meantime, I chatted with someone online at Volkswagen of America to ask about this story and to express my displeasure with the mere suggestion of canceling the base Golf in America.  She assured me that the 2020 and 2021 model year lineups in America have not been finalized yet and that this media report is wrong.  So there's still hope for the base Golf in America for the eighth generation.  To all my fellow Golf fans, I urge you to keep your fingers crossed day and night that it comes and also go here to contact someone at Volkswagen of America online, or call Volkswagen of America at 1-800-822-8987, 8 A.M. to 9 P.M. Eastern Time, from Monday to Friday, to urge that the base Golf be continued in VW's U.S. lineup.