Thursday, August 31, 2023

X?

"X?"  Why X?  Why would Elon Musk rename and rebrand Twitter "X" to the detriment and derision of just about everyone?

Apparently, Musk had wanted to create an all-encompassing service that would go beyond public messaging and outreach long before he even bought Twitter and, with typical Musk bravado, decided to make Twitter over into just that sort of online application.  It is to become an "everything app," including a one-stop shop for financial services. 
Musk said that the original name and the now-retired blue bird logo were appropriate for Twitter when a tweet only allowed 140 characters, "like birds tweeting," he said. But now, Musk's chosen new chief executive officer for the platform formally known as Twitter, Linda Yaccarino, has declared that X is "the future state of unlimited interactivity - centered in audio, video, messaging, payments/banking - creating a global marketplace for ideas, goods, services, and opportunities."
In other words, Musk has freed Twitter from its limitations and its speech restrictions and therefore, it should no longer be called Twitter, and we should respect that.  And he's called it X because, having freed Twitter from its cage, he's decided that Twitter was . . . its slave name.
Earth to Musk: Go back to making electric cars.   

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