Back in 2018, then-Ford CEO Jim Hackett, who retired in 2020, decided to ax all of Ford's sedans and hatchbacks - including the fuel-efficient Focus and Fiesta - in the U.S. and Canada, and he did not spare the Lincoln brand from his decision. This means that Ford dealers in North America only offer SUVs, pickup trucks and Mustangs and the Lincoln brand is all SUVs - without a single sport sedan in the lineup.
Since then, the Focus and the Fiesta have been redesigned for the European market. The Focus remains as edgy as ever, as seen below (in hot ST form).
And the all-new Fiesta (below) is pretty slick too!
Would the Focus and the Fiesta ever come back to the New World? Yes, said then-and-still-Ford executive chairman William Clay Ford, Jr., provided, of course, that the North American market changed and made compact cars popular again. An Ford would be readily be able to adapt to such change.
All right. So, gasoline in the U.S. is $4.76 per gallon. It's the equivalent of $6.54 in Canada. All of those SUVs are suddenly to big, too cumbersome too wasteful, and too stupid. Even the compact ones. Now is the time for the Focus and the Fiesta to come back to the New World. So, Ford - what the f**k are you waiting for?
Oh, right, for North American buyers to stop buying these.
*💣💀##!!
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