Tuesday, April 13, 2021

Pride Comes Before a Fall

This is without a doubt the most obnoxious and most nauseating auto ad tagline I've ever seen.

As you all know by now, Ford no longer makes standard passenger cars in America except for the Mustang.  The rest of its passenger vehicle line in the U.S. (and Canada) is comprised entirely of monster wagons, my term for SUVs.  Implicit in the tagline "Built For America" is Ford's belief that, while people in other countries may be content with "regular" cars, Ford makes SUVs because real Americans want SUVs, they can't be bothered with sensible, small sedans or hatchbacks, and they certainly don't want station wagons!  Oh, no, they demand wasteful, inefficient, bulky sport utility vehicles because, God damn it, this is America, and Americans have a God-given right to buy what they want!  And Ford is ready, willing and able to satisfy that desire for big, nasty, brutish vehicles out of a patriotic duty to American values and blind devotion to American exceptionalism!  And heck, Ford couldn't be prouder to do so!  "Built Ford proud!"
Want a regular car?  You're obviously not a real American. Why don't you move to France?  At least there, you can still get a Ford Focus.

Making SUVs that pollute the environment, cause more blind spots than a regular passenger car, are cumbersome to drive, and can run over my Golf is Ford's idea of building Ford proud?

My advice to fellow SUV-haters is to stand back . . . and stand by as gas prices slowly rise as they've been doing. When they get high enough to make SUV owners - especially Ford SUV owners - berserk, that'll be fun to watch!  (I'll bring the popcorn.) 

2 comments:

Walt Franklin said...

Agreed! I've steered clear of Ford & its polluting kind forever. As for "Holding the Compass," I've never heard this version of the song before, but I'd like to decipher the lyrics, if possible. Thanks for sharing it.

Steve said...

Walt: Always great to hear from you! Thanks for the feedback! :-)