NBC, which has been in a ratings slump for nearly three years and has had only limited success in correcting the situation, has at least had one bright side in the form of its ratings for its weeknightly newscast, but recently Brian Williams has been sliding in the ratings at the expense of ABC's Charles Gibson. Williams is still in the lead, but if he loses more momentum to the staid Gibson, maybe the Not Broadcasting Competently network should just fold the tent and liquidate its assets.
At least, in the news department, NBC - and ABC, for that matter - are far ahead of CBS, whose once heralded newscast has gone the way of other esteemed American institutions, like General Motors. Since taking over in September, Katie Couric has seen her ratings drop after some morbid curiosity in her style and formatting - the same kind of morbid curiosity that car crashes inspire - and the network has taken action. CBS hopes to bring in new staff to pump up Couric's ratings and credibility, yet the Big Eye refuses to admit they made a mistake by hiring her in the first place. Americans have made it clear that, while they don't mind seeing America's ex-sweetheart get an on-air colonoscopy, they have no interest in getting the latest news from Iraq through her.
Oh well, I still like "How I Met Your Mother" anyway.
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